Americans think they know how to make good snacks but being American I can tell you they have no clue. These snacks, all of the ones by Umaibo, to be honest, are just to die for. Really tasty and hands down better than anything I have had in my 55 years of eating American Snacks. I won't ever be buying American snacks again, I am totally addicted to Japanese snacks now. Sweet and Savory. If you watch South Park you know the reference to cheesy Poofs. This is one giant cheesy poof and the best cheese flavor ever!