A gum that you don’t have to spit out? That’s Hi-Chew! This super chewy candy from Morinaga Japan has a unique gum-like texture that you can enjoy chewing for a long time. But it’s not just the chewy texture that makes Hi-Chew special, it’s also the real fruit goodness that spreads in your mouth!
Let's jump right in!
- Original Flavors
- Fruit Flavors
- Fruit Blends
- Souvenir Hi-Chew
- Non-Fruit Flavors
- Shuwa Umai-Chew Series
- Umai-Chew and Suppai-Chew Series
- Strong Ichu
- Hi-Chew Puni-Shari
- Hi-Chew Premium
- Hi-Chew Mini
- Frozen Hi-Chew
- Hi-Chew Assortments
- Limited-Edition Flavors
- Yogurt Flavors
- Strawberry Dessert Flavors
- Hi-Chew Kids
- Special Flavor Series
- Collaboration Hi-Chew
- Discontinued Flavors
Hi-Chew is famous in Japan and is becoming popular all over the world for its yummy fruit flavors! If you want to know why it’s so popular, check out The Chewy World of Japanese Hi-Chew. This iconic Japanese candy has been around since 1975 and it keeps getting chewier and juicier. Its creator, Morinaga, has made more than 200 different flavors, so there’s something for everyone.
You can find classic fruit flavors, special fruit mixes, and even some flavors that you can only get in certain parts of Japan. Hi-Chew is a treat that candy fans from all over the world can enjoy. So, let’s take a flavorful ride on the roller coaster of Hi-Chew flavors!
ORIGINAL FLAVORS
Hi-Chew began as a three-layered candy with a fruit-flavored layer sandwiched in the middle of white layers. The first flavors released are timeless fruits that everybody is sure to love.
Strawberry
Hi-Chew Strawberry is the very first Hi-Chew ever created, and it’s still a favorite today! Made with ripe strawberries, it delivers a balance of sweet and sour flavors.
Orange
This is a bright-colored candy with a sweet and tangy taste. It’s not too sour, just the right amount of acidity. Eating this candy is like enjoying freshly squeezed orange juice!
Apple
With a perfect balance of sweetness and sourness, this Hi-Chew offers a crisp and refreshing experience. Candy fans describe eating this candy as taking a bite of a juicy, ripe apple!
FRUIT FLAVORS
Hi-Chew is known for its soft, gum-like texture and strong juicy fruit flavor in the center. From popular fruits to exotic ones, this chewy candy from Morinaga has many delicious variants to offer!
Grape
Grape is one of the most popular Hi-Chew flavors of all time. Unlike other grape-flavored candies that sometimes taste like medicine, this one is closely similar to the taste of real fruit.
Peach
This Hi-Chew is a treat for those who crave the taste of ripe, juicy peaches. With each chew, the sweet and fragrant essence of this yummy fruit comes out.
Grapefruit
While the scent of this candy is not as notable as others, this Hi-Chew is so juicy and has a well-balanced taste. It’s a delightful blend of sweet and slightly bitter flavors.
Apricot
Hi-Chew Apricot was first a limited-time flavor but came back with a special version that includes real apricot bits!
Pear
This Hi-Chew is filled with fruit juice and just the right amount of sweetness. Each piece even has a crispy center that mimics the texture of Japanese pear!
Pink Grapefruit
This flavor is unmistakably pink grapefruit, with juicy goodness that you can taste from the first chew to the last.
Banana
Made with real banana puree, this Hi-Chew candy captures the rich taste and chewy texture of bananas.
Kiwi
Hi-Chew Kiwi looks and tastes like the real fruit! It’s speckled with chia seeds to resemble the tiny black kiwi seeds.
Watermelon
When you take a bite of this Hi-Chew candy, you’re greeted with a sweet watermelon scent.
Lime
This chewy candy features a combination of tangy and sweet flavors and a refreshing aroma. While lime-flavored Hi-Chew is discontinued in Japan, it’s still very popular in China.
Golden Peach
Golden peach is said to be the highest quality among yellow peaches. The packaging, texture, and taste of this Hi-Chew candy resembles the delicious golden peach fruit.
Green Apple
Hi-Chew Green Apple is a combination of sweet and sour flavors that reminds people of biting into a crisp Granny Smith apple. It’s a popular flavor not only in Japan but in other countries. However, in 2022, the production of this flavor was discontinued in Japan to make way for a new Hi-Chew variant.
Passion Fruit
This Hi-Chew has a unique jelly-like texture and a strong tart taste. While it’s made with passion fruit juice, some Japanese fans don’t think it brings the authentic taste of the exotic fruit. They think the taste is closer to a combination of strawberry and plum.
Shine Muscat
Shine Muscat is a popular candy flavor in Japan, and Hi-Chew joined in on the fun! The Japanese green grape taste is characterized by a unique aroma and refreshing sweetness.
Lychee
Lychee-flavored Hi-Chew was introduced in the '90s as a “Dessert Lychee” flavor. After that, it was sold as a Lychee flavor in 2008. The taste is like a mix of sweet grapes, pear, and yogurt, with a hint of floral fragrance.
Ripe Mango
Like a ripe, juicy mango fresh from the tree, this Hi-Chew candy has a rich sweetness. It’s made with mango juice and has a sweeter and juicier taste than the regular Hi-Chew Mango.
Blue Raspberry
This flavor originally comes from the Hi-Chew Fantasy Mix series, which was released in the United States. Now, it's available in Japan as a unique berry flavor!
FRUIT BLENDS
When it comes to experimenting with flavors, Morinaga is a pro! That’s why they also mixed different fruit flavors into their Hi-Chew candy. There’s a blend of delicious fruits all in a single chew!
Fruit Mix
This was the first Hi-Chew flavor with a combination of fruits that offer a variety of flavors. It’s made with pineapple, orange, apple, and peach fruit juice! This original flavor may be discontinued in Japan, but Morinaga has created other blends of fruity flavors for you to enjoy.
Pine & Orange
This limited-edition Hi-Chew has two tropical flavors – pineapple in the center and orange in the outer layer.
Red Plum & Lemon
This Hi-Chew candy features the sweet taste of Japanese red plums in the outer layer and the sourness of Italian lemon at the center.
Peach & Plum
Sweet and sour candies are always a hit, just like this 2-in-1 Hi-Chew flavor. It has the sweetness of peach and the tartness of plum.
Momotaro Grape & Toyomitsuhime
This delicious blend of Momotaro grapes and “toyomitsuhime” or fig lets candy fans taste a unique Japanese fruit treat.
SOUVENIR HI-CHEW
Aside from the unique Japanese Hi-Chew flavors, did you know that there are also special Hi-Chews that you can only buy in specific Japanese regions? These are usually bought as souvenirs and are made with locally grown fruits.
Hokkaido: Yubari Melon
Yubari melon is a sweet and fragrant fruit that’s farmed in Yubari, Hokkaido. This Hi-Chew is made with Yubari melon juice, capturing the fruit’s authentic taste.
Hokkaido: Furano Melon
Another melon fruit used in Hi-Chew from Hokkaido is the Furano melon, which has high sugar content and a firm texture.
Tohoku: Apple
Tohoku is Japan’s largest producer of apples. This Hi-Chew is made with the juice of red apples from Tohoku to create a refreshing and sweet taste!
Tohoku: Cherry
This souvenir Hi-Chew has a faint Tohoku cherry taste and comes in packaging that shows the beautiful Tanabata Festival in Japan.
Yamagata: La France
La France is a western pear that originally came from France but now symbolizes Yamagata Prefecture in Japan. This fruit is also used for Hi-Chew candy, recreating the pear’s sweetness and mild scent!
Yamagata: Persimmon
Using Shonai persimmons from Yamagata Prefecture, this Hi-Chew delivers fresh and slightly sweet flavor.
Nagano: Shinshu Apple
Shinshu, now known as Nagano Prefecture, is a large producer of apples in Japan. This Hi-Chew candy boasts the sweet and fruity taste of Shinshu apples.
Chubu Region: Shizuoka Crown Melon & Yamanashi Peach
This souvenir pack shows the scenery of Mt. Fuji and its two famous fruits! One is the Shizuoka crown melon and the other is the sweet and juicy Yamanashi peach.
Chugoku-Shikoku Region: Shimizu White Peach, Setouchi Lemon, & Yuzu
This pack showcases the beautiful Chugoku-Shikoku Region! It contains assorted Hi-Chew candies in different flavors – Shimizu White Peach, Setouchi Lemon, and Yuzu.
Okayama: Momotaro Grape
This Hi-Chew candy lets you experience the fresh taste of Momotaro grapes! They’re a new variety of shine muscat which is grown in Okayama.
Kyushu: Amaou Strawberry
Fukuoka is located on the northern tip of Kyushu, and one of its famous products is Amaou strawberries. This Hi-Chew uses the juice from Fukuoka’s big and juicy strawberries.
Kyushu: Dekopon
Another unique flavor that can only be found in Kyushu Region is Hi-Chew Dekopon. It’s made with dekopon, a seedless Japanese hybrid of ponkan and mandarin orange.
Okinawa: Pineapple
Okinawa is the home of Japan’s most delicious tropical fruits! This Hi-Chew has a tangy flavor that comes from Okinawa’s specialty pineapple juice.
Okinawa: Shikuwasa Lime
Shikuwasa limes are citrus fruits from the island of Okinawa. With this Hi-Chew, you can enjoy the refreshingly sweet and sour flavor of shikuwasa!
Okinawa: Mango
This mango-flavored Hi-Chew uses mango puree from Okinawa, creating a rich sweetness that spreads in the mouth!
NON-FRUIT FLAVORS
While Hi-Chew is popular for its fruity flavors, there are other flavors that soft candy lovers can enjoy. They’re not fruit-based, but they’re equally delicious!
White Soda
Chewing this Hi-Chew is like drinking a glass of refreshing soda! It features a gentle fizzy taste with just the right amount of sweetness.
Lemon Soda
This Hi-Chew is perfect for those who want a sour twist to their fizzy candy. A pack of Hi-Chew Lemon Soda is smaller than regular Hi-Chew because it contains only seven tablets.
Yogurt
Hi-Chew Yogurt has a soft and chewy texture combined with the sweet and tangy flavor of yogurt.
Super Drink
This short pack of Hi-Chew candy features a burst of energy drink flavor, offering a refreshing and fizzy experience while chewing.
SHUWA UMAI-CHEW SERIES
Shuwa Umai-Chew is a drink-flavored variant of Hi-Chew candy! It has a carbonated texture that makes you feel like you’re drinking ramune with every chew.
Uma Soda
Uma Soda is a chewy ramune treat with a crispy texture. It features a refreshing white soda taste.
Cola
This Hi-Chew candy features the foamy texture of ramune and the sweet taste of cola.
Grape Soda
As if the refreshing soda flavor is not enough, this Hi-Chew added a grape flavor for a sweet twist.
UMAI-CHEW AND SUPPAI-CHEW SERIES
These two popular Hi-Chew sister series make your taste buds dance with joy! Suppai-Chew and Umai-Chew candies are both filled with sugar crystals to give a crunchy texture, but Suppai-Chew is made with super sour flavors.
Suppai-Chew Sour Lemon
This Hi-Chew variant starts with a taste that’s just like real sour lemons and as you chew, the sweetness comes out. It’s filled with crunchy bits for added texture!
Suppai-Chew Sour Plum
Ume or Japanese plum is known for its super sour flavor. This Hi-Chew smells and tastes like ume candy, but some Japanese fans wouldn’t say it’s super sour.
Suppai-Chew Pink Grapefruit
Just like the other Suppai-Chew candies, this has a crunchy texture that blends well with the refreshing Pink Grapefruit flavor.
Umai-Chew Mandarin Orange
Each piece of this Hi-Chew candy has orange sugar crystals that give a crunchy texture. It features the sweet and refreshing taste of Mandarin oranges.
Umai-Chew White Peach
This Hi-Chew candy has the same crunchy texture but is made with delicious white peach juice!
Umai-Chew Pineapple
When you chew this Hi-Chew candy, you’ll experience the juicy taste and chewy and crispy texture of real pineapple fruit.
Umai-Chew Muscat
This Umai-Chew candy is packed with concentrated muscat grape juice to give a refreshing sweet and sour taste.
Umai-Chew Strawberry
The sweet and sour taste of strawberries and crunchy sugar crystals deliver an addictive burst of flavor in this Hi-Chew candy!
Umai-Chew Green Apple
This Hi-Chew candy has a super crunchy texture with a fresh green apple taste.
STRONG ICHU
Hi-Chew Strong Ichu or Strong Chew is made with five times more fruit juice than the regular Hi-Chew candy. Do you know what that means? You get to enjoy an intense fruity flavor!
Grape
When you eat this candy, you’ll experience the same Hi-Chew texture but with a stronger grape flavor! Some may find it too intense, but others think it’s irresistible!
Strawberry
With five times the amount of strawberry juice, this Hi-Chew is a flavorful sweet and sour treat!
HI-CHEW PUNI-SHARI
The Puni-Shari variant is a fun and chewy treat! A “puni” or squishy gummy candy is inside the Hi-Chew candy so you can enjoy the two textures at the same time.
Puni-Shari Hi-Chew Assortment
It’s an assortment of three flavors – Cola, Soda, and Grape Soda. This pack is inspired by refreshing carbonated drinks!
Puni-Shari Hi-Chew Assortment 2
The first Puni-Shari Hi-Chew pack was a big hit, so Morinaga released their second version with new flavors. It features Soda, Melon Soda, and Mandarin Soda flavors!
Puni-Shari Hi-Chew Mix
This pack of Hi-Chew candy allows candy fans to enjoy the double texture and double taste! It has two flavors – Soda and Grape Soda.
Puni-Shari Hi-Chew Assortment 3
This is another refreshing pack of Puni-Shari Hi-Chew that features new soda-inspired flavors. It’s made with peach, ramune, and Mandarin orange.
HI-CHEW PREMIUM
To upgrade your Hi-Chew experience, Hi-Chew Premium is made with carefully selected fruit juice and has a more chewy texture. It’s round so it resembles dango, a classic Japanese treat. If you want to give this variant a try, check out our Hi-Chew collection!
Kyoho Grape
This Hi-Chew Premium flavor showcases the rich sweetness and high-quality aroma of Kyoho grapes.
Golden Kiwi
Hi-Chew Premium Golden Kiwi has a crunchy outer layer with a mochi-like center that boasts of a fruity sweetness with the tanginess of golden kiwi.
Shizuoka Melon
This candy captures the essence of the famous Shizuoka melons, known for their extraordinary sweetness.
Hokkaido Melon
This candy is full of the delightful taste of Hokkaido melons which gives a sweet tropical flavor.
Lemon Lime
Each chew of this lemon lime candy features a zesty delight that perfectly balances the citrus notes of lemon and lime.
Sour Lemon
For a bolder lemon flavor, this Hi-Chew Premium is made with mouthwatering sour lemon juice.
Rich Lemon
Another lemon variant from Hi-Chew Premium is this treat that’s super lemony with a touch of sweetness.
Peach
This Hi-Chew Premium variant has a balance of softness and chewiness! It offers a juicy Peach flavor that’s more intense than the regular peach-flavored Hi-Chew.
Shimizu White Peach
Made with seasonal Shimizu white peach, this candy gives a rich, juicy taste with a mild, sweet scent.
Granny Smith
With this Hi-Chew Premium candy, you can enjoy the fresh and crisp taste of Granny Smith green apples!
Sagahonoka Strawberry
This Hi-Chew Premium candy is like a taste of summer in your mouth! Its sweet, juicy flavor comes from the strawberries from Sagahonoka, Japan.
Muskmelon
With its tropical and musky-scented melon taste, this Hi-Chew Premium candy is a fun and fruity treat.
Amaou Strawberry
Amaou strawberries are big and sweet fruits that are popular in Japan. This Hi-Chew Premium candy is made with concentrated Amaou strawberry juice!
Mandarin Orange
Hi-Chew Premium Mandarin Orange is like a little slice of citrus fruit in candy form. It’s tangy, sweet, and bursting with the zesty taste of Mandarin oranges.
HI-CHEW MINI
The mini-sized, colorful, and cute “Hi-Chew Mini” was released in 2012. It’s small in size but big and flavor as it features a sharper sour taste than the regular Hi-Chew! This Hi-Chew variant often comes in a pack of assorted fruit and soda flavors.
FROZEN HI-CHEW
Morinaga also created a chilled and creamy dessert featuring Hi-Chew candy! It offers a delightful fusion of chewy candy with delicious ice cream. Each bite is a burst of fruity notes in a creamy frozen treat.
Hi-Chew Ice Bar
This popsicle is made with the same fruit juice as Hi-Chew candy! It has double layers of deliciousness with a refreshing sweet sherbet on the outside and a soft and chewy cream inside. This treat can be enjoyed in Grape and Green Apple flavors.
Hi-Chew Ice
This is a bite-sized ice cream with a chewy texture and juicy fruit taste. It’s just like chewing the classic Hi-Chew candy but with added creaminess and frozen goodness. This variant comes in Strawberry and Grape flavors.
Hi-Chew Ice Cream
This dessert lets you enjoy your favorite chewy candy in ice cream form! It’s a cup of ice cream that showcases the juicy Grape Hi-Chew flavor.
HI-CHEW ASSORTMENTS
Can’t decide which Hi-Chew flavor to choose? The Hi-Chew Assortment is like a candy rainbow, offering a variety of flavors in one pack. Each candy piece comes in individual packaging so it’s perfect for sharing with friends and family!
Red Plum and Blue Plum
One of the first assorted packs of Japanese Hi-Chew, this features two types of plum flavors – Red Plum and Blue Plum. One is sweet and the other is sour, giving candy fans a variety of flavors.
Peaches
Japan is known for its different varieties of delicious peaches. For those who can’t choose which is their favorite, Morinaga came up with an assortment of Hi-Chew candies made with three seasonal peaches.
Spring Flavors
This pack contains Hi-Chew flavors that are perfect for spring – Strawberry, Raspberry, Cherry, and Peach.
Grape Hi-Chew Assortment
The pack of assorted Hi-Chew Grape is a grape lover’s dream come true. It features chewy candies with three grape flavors.
Berry Hi-Chew Assortment
For berry fans, this Hi-Chew pack comes with three sweet and sour berry flavors – Strawberry, Blueberry, and Raspberry.
Morinaga Mommy Hi-Chew Assortment
This Hi-Chew Assortment features the taste of the popular lactic acid drink, Morinaga Mommy. This pack has two flavors – the classic Mommy flavor and the Momo Mommy flavor.
Secret Hi-Chew Assortment
For a touch of mystery, Morinaga created this pack of assorted Hi-Chews with four kinds of secret flavors. Can you guess what it tastes like?
Calcium in Hi-Chew
This pack is for health-conscious candy fans as it contains three flavors with added calcium! The flavors are Coffee Milk, Strawberry Milk, and Yogurt Drink.
Tropical Hi-Chew
This offers a mini vacation for your taste buds! It features a mix of three exotic fruit flavors – Pineapple, Banana, and Passion Fruit.
3-Choice Quiz!
This is a fun way to eat Hi-Chew! You will first eat the Kyoho grape flavor and then guess which of the three secret candies has the same flavor.
Carefully Made Hi-Chew
To commemorate Morinaga’s 40th anniversary, this special box offers five special flavors for candy fans to enjoy! The five unusual flavors are Uji Green Tea, Purple Sweet Potato, Kinako Mochi, Affogato, and Grilled Corn.
Traveling Hi-Chew
Taste the best of the world with this pack of assorted Hi-Chew! This features fruits from popular tourist destinations – Yubari melon from Hokkaido, cherry from Tohoku, shikuwasa from Okinawa, and banana from Hawaii.
Red Luxury
This is a pack of assorted Hi-Chew candies made with high-quality domestic red fruits like strawberry, peach, passion fruit, and cherry.
Vitamin C Hi-Chew Assortment
This Hi-Chew Assortment contains as much vitamin C as 10 lemons! It’s packed with zesty and refreshing flavors to make snacking not only enjoyable but also a bit healthier.
Japanese Tropical Fruits
With a blend of unique flavors made with carefully selected Japanese tropical fruits, it’s like taking a tropical vacation in a candy pack!
Hi-Chew Assortment to Order
This pack features four kinds of Japanese fruits that are popularly ordered from all over the country! The Hi-Chew candies are made with dekopon from Kumamoto, Kogyoku apple from Aomori, Yali pear from Okayama, and Niagara grape from Nagano.
Golden Hi-Chew Assortment
This is a gorgeous-looking high-chew assortment featuring fruits with a golden yellow color – pineapple, mango, golden kiwi, and golden peach!
Green Luxury
There’s also a pack of assorted Hi-Chew candies made with luxuriously-flavored green fruits! It lets you enjoy melon, kiwi, lime, and green grape in one pack.
Red and White Fruits
This assortment pack is focused on four red and white fruits! The red fruits are strawberries and apples while the white fruits are white peaches and plums with white flowers.
World’s Best Fruits Hi-Chew Assortment
Fruits from all over the world are gathered together in Hi-Chew Assortment! There are two variants in this series. The first pack contains candies in four different flavors – Costa Rican Pineapple, Italian Chardonnay, Italian Blood Orange, and New Zealand Kiwi.
The second variant features candies made with kiwi from New Zealand, strawberry from Poland, peach from Spain, and sweetie from Israel.
Fruit World Hi-Chew Assortment
It seems that Morinaga can’t get enough fruits from all over the world! They also created this pack of the number one fruit from different countries. The flavors in this assortment are Japanese Apple, New Zealand Kiwi, American Cranberry, and Australian Muscats
Amber Luxury
Hi-Chew has released the Amber Luxury Assortment which is a collection of fruits reminiscent of the shine and color of amber. This pack includes Hi-Chew Passion Fruit, Furano Melon, Okinawa Mango, and Mana Mandarin Orange.
White Bliss
This Hi-Chew Assortment comes in an elegant-looking bag and focuses on white fruits. It contains grape, pear, strawberry, and a lot of white peach-flavored Hi-Chews.
Heisei Era
This limited-time bag of assorted Hi-Chew candies features fruit flavors from the Heisei Era (1989-2019). The candy pieces are wrapped in individual packaging with trivia questions about the Heisei Era. The flavors in this pack are Shine Muscat, Sky Berry, Shonan Gold, and Seto.
Salt and Fruit
Morinaga is a pro in creating unique flavors, and it’s shown in this pack of assorted Hi-Chews. The candies are made with four fruits – lychee, watermelon, lemon, and apricot. To enhance these fresh fruit flavors, sea salt is added!
Hi-Chew Assortment for Good Luck
Japanese people who are about to take exams are always looking for ways to ward off evil spirits and welcome good luck. This Hi-Chew Assortment aims to help bring good luck with its assorted “lucky” fruit flavors! The flavors are Jabara, Tochiotome, Shimizu White Peach, and Ripe King Banana.
Morinaga Condensed Milk Hi-Chew
This Hi-Chew assortment lets you enjoy strawberry and banana fruit flavors that go well with Morinaga’s famous condensed milk.
Ramune Hi-Chew
This pack of assorted Hi-Chew is inspired by the classic Japanese drink, ramune! It includes two types of flavors – Ramune and Blue Hawaii. The Hi-Chew candies are filled with ramune grains to recreate the fizzy drink!
Muni Muni Gu Hi-Chew
Hi-Chew is well-known for its unique flavors, and this pack is extra special. It’s from the Muni Muni Gu series of extra-chewy Hi-Chew candy that has 150% more elasticity than the original Hi-Chew! This assortment has Soda and Melon Soda flavors.
Three Textures Assortment
This Hi-Chew pack features three mouthwatering fizzy drink flavors – Soda, Cola, and Melon Soda. It’s also a mix of textures! There’s “shuwashuwa” or fizzy candies with ramune grains, “puni-shari” or gummy, and “karijuwa,” a fluffy candy.
Hi-Chew Assortment Around Japan (West Japan)
This is an assortment of Hi-Chews that lets you enjoy the flavors of three fruits from West Japan – pineapple from Okinawa, Shimizu white peach from Okayama, and Ruby Roman grape from Ishikawa.
Hi-Chew Assortment Around Japan (East Japan)
The East Japan edition has Hi-Chews made with fruits from the eastern part of Japan. There’s shine muscat from Nagano, Shonan Gold from Kanagawa, and Furano melon from Hokkaido.
LIMITED-EDITION FLAVORS
To add excitement to the world of Hi-Chew flavors, Morinaga creates limited-edition and seasonal flavors that capture the essence of different seasons and festivities in Japan. See our Hi-Chew collection for these limited-edition treats!
Black Currant
Black Currant is a limited-time flavor that has a sweet and sour taste with a hint of bitterness.
Honey Kumquat
This Hi-Chew has the juicy, authentic taste of kumquat, a fruit that looks like a small and narrow orange. This taste is mixed with a hint of honey to enhance the sweet and sour flavor of the fruit.
Hyuganatsu
This seasonal Hi-Chew flavor features the citrus fruit Hyuganatsu which is grown in Miyazaki Prefecture.
Matcha Yatsuhashi
Hi-Chew also features a dessert-inspired flavor – Matcha Yatsuhashi! It resembles the traditional chewy dessert from Kyoto with a matcha or green tea flavor.
Setoka from Ehime Prefecture
A special flavor was released in the Chigoku-Shikoku region for a limited time. It’s made from Setoka oranges grown in Ehime Prefecture. The packaging features cute Ehime characters – Mican, Komican, and Dark Mican.
Daruma Ume
With the lucky Daruma doll in its packaging, this Hi-Chew candy is perfect for those who are taking the exam! It features a sour “ume” or plum flavor that can help stimulate your mind.
Shocking Hi-Chew
To celebrate its 40th anniversary, Morinaga released the Shocking Hi-Chew flavor which is made with 100% grape juice. It comes in a tray so you can chill it first before eating the Hi-Chew pieces one by one.
Happy Peach
This summer-limited Hi-Chew has a special peach flavor with a texture that candy lovers will happily bite into!
Bright Red Apple
Morinaga also released a new version of its famous Hi-Chew Red Apple to support students who are taking their exams! It features a bright red color which is known to bring good luck.
Changing Hi-Chew
For a touch of surprise, this mysterious Hi-Chew candy has a flavor that gradually changes as you eat it!
YOGURT FLAVORS
As if the regular yogurt flavor isn’t enough, Morinaga created a limited-edition series of fruit and yogurt blends that Japanese fans enjoyed.
Pineapple Yogurt
Hi-Chew’s pineapple yogurt flavor is a tropical delight that adds the sweet and sour taste of pineapple to the already sour yogurt.
Strawberry Yogurt
This candy has a delightful blend of sweet strawberries and creamy yogurt. Each bite is a burst of fruity and tangy flavor!
Aloe Yogurt
Hi-Chew Aloe Yogurt combines the mild cool taste of aloe with the rich and creamy notes of yogurt.
STRAWBERRY DESSERT FLAVORS
Hi-Chew also had a limited-edition sweet and tasty collection that took strawberry-flavored desserts and turned them into chewy treats! This series is perfect for when you want to taste something different from the usual fruity flavors.
Strawberry Cheesecake
This candy features a yummy blend of refreshing acidity from strawberries and a rich creamy taste from cheesecake. It’s like having an instant dessert in your pocket!
Strawberry Daifuku
This Hi-Chew imitates the classic Japanese confection called daifuku, a round mochi stuffed with sweet filling. It offers a surprising combination of strawberries and red bean paste.
Strawberry Shortcake
Chewing this candy is like eating a sweet strawberry shortcake! This Hi-Chew has a strong milky taste with a hint of sour strawberry.
HI-CHEW KIDS
Morinaga also came up with a series of Hi-Chew candies that are made especially for kids! The flavors are inspired by drinks and desserts enjoyed by children from Japan.
Cola
This candy has a nice texture with a fizzy feeling while you chew! It tastes just like sweet cola.
Cream Soda
Cream soda is a popular Japanese drink that’s made with melon soda and a scoop of vanilla ice cream. This Hi-Chew recreates the retro drink with its Cream Soda flavor!
Banana Shake
The mellow sweetness of bananas gives a satisfying taste as you chew on this candy! The flavor is made even creamier with added milk.
Ramune
For a unique taste with refreshing acidity, this Hi-Chew is made with ramune drink.
Lemon Squash
Lemon squash is a popular sour drink made with concentrated lemon juice. This Hi-Chew candy is made more kid-friendly by making the flavor a bit sweeter!
Orange Soda
This Hi-Chew combines the freshness of orange and the light taste of soda for a refreshingly sweet bite!
Blue Hawaii
This candy has a refreshing color and flavor that are reminiscent of Blue Hawaii, a kid that’s well-loved by Japanese kids.
Melon Soda
The scent of melon and the refreshing taste of carbonated drink are in this yummy chewy candy!
Cola Lemon
The sour taste of lemon is added to the sweet cola flavor to create a refreshing drink flavor with a twist!
White Soda
This Hi-Chew has a mild white soda taste so it’s perfect for those who love the carbonated feel of soda but don’t like the strong flavor.
SPECIAL FLAVOR SERIES
Morinaga is all about creating exciting and different flavors. From yummy exotic fruits to healthy flavors that have added vitamins, each limited-edition Japanese Hi-Chew in this series is like a little surprise for your taste buds!
World Fruit: Blood Orange
This Hi-Chew comes from the World Fruit series of exotic fruit flavors. It’s made with blood orange, a red-fleshed and smaller variation of sweet oranges. It tastes slightly sweet with a refreshing acidity.
World Fruit: Dragon Fruit
Another flavor from the Hi-Chew World Fruit series is Dragon Fruit. This delightful fruit which is only found in tropical countries is used in Hi-Chew candy to create a sweet candy with a crunchy texture.
World Fruit: Camu Camu
Made with camu camu, a fruit native to Peru, this Hi-Chew boasts a sour flavor that is sure to make your summer extra refreshing.
World Fruit: Durian
This durian fruit-flavored Hi-Chew has a unique aroma and rich sweetness. It’s all-white, with no colored center. The candy is a little tangy with a little off smell that’s like eating vanilla ice cream that’s been stored in a smelly freezer.
World Fruit: American Cherry
Hi-Chew American Cherry offers a unique combination of sweet and sour fruity notes. It’s made with American black cherries, which have a more distinct and rich taste.
Tubu-Tubu Hi-Chew: Chocolate Banana Parfait
Tubu-Tubu Hi-Chew is a dessert-inspired candy with crumbs and is perfect for kids! This candy is vanilla ice cream flavored with chocolate crumbs and banana grains inside.
Tubu-Tubu Hi-Chew: Fruit Parfait
This soft candy is made with yogurt and filled with peach-flavored and orange-flavored bits.
Tubu-Tubu Hi-Chew: Cola
This soda-flavored Hi-Chew candy contains crushed ramune so you can feel the fizz each time you chew!
Tubu-Tubu Hi-Chew: Soda
This candy has the same fizzy ramune bits but features a refreshing soda flavor.
Hi-Chew Plus Fiber
Hi-Chew Plus Fiber is a chewy treat that contains 5g of dietary fiber. With its fruity mango and fiber goodness, it’s a satisfying and wholesome choice for those looking to enjoy candy with a nutritional boost.
Hi-Chew Plus Collagen
You can easily get collagen while enjoying the taste of shine muscat. This candy contains 3000mg of collagen that’s good for your skin!
Hi-Chew Plus Fe
This Hi-Chew is sweet and fun to eat, with a tasty prune flavor and 6mg of iron. It’s perfect for when you’re looking for a yummy and nutritious treat.
Petit Hi-Chew: Soda Cola
Petit Hi-Chew contains tiny bits of capsules filled with strong flavor! This soda-flavored candy has cola-flavored capsules, creating a burst of cola soda in your mouth.
Petit Hi-Chew: Banana Strawberry
This is a banana-flavored candy with strawberry-flavored capsules. Each chew is like a fruit explosion!
Petit Hi-Chew: Vanilla Chocolate
Petit Hi-Chew Vanilla is like a little bite of creamy goodness. It features a mellow vanilla flavor and chocolate bits.
Petit Hi-Chew: Pudding
This candy gives you a taste of the classic cafe dessert! The taste of pudding is recreated with custard-flavored Hi-Chew candy containing bits of caramel.
Festival Hi-Chew: Watagashi
This Hi-Chew has a fluffy texture and a sweet flavor. It recreates the taste of traditional watagashi or Japanese cotton candy that you’d find at a fair.
Festival Hi-Chew: Apple Candy
The sweetness of apple-flavored soft candy and the crunch of grains make this Hi-Chew candy taste like Ringo Ame or sugar-coated apples!
Adult Hi-Chew: Mango
This “Otona” or Adult Hi-Chew is a limited edition series that features the rich taste and aroma of mango.
Adult Hi-Chew: Cranberry & Blueberry
Morinaga recreates the authentic taste of cranberry and blueberry by kneading the pulp of real berries into the chewy Adult Hi-Chew candy.
Hi-Chew Jr.: Canned Peach
The rich flavor and yellow peach and the sweetness of syrup are what make this limited-edition Hi-Chew unique! This candy flavor is perfect for kids, hence the name Hi-Chew Jr.
Hi-Chew Jr.: Canned Pineapple
This candy features the refreshing sweet and sour taste of pineapple coated with sugar syrup. It recreates the flavor of canned pineapple fruit.
Hi-Chew Jr.: Blue Hawaii
Blue Hawaii is a classic festival drink in Japan that’s made with shaved ice. This Hi-Chew has a refreshing sweet and sour flavor with a crunchy texture!
Hi-Chew Jr.: Cotton Candy
This Hi-Chew features the taste of “watagashi” or cotton candy! The inside is grainy and crunchy and is really sweet.
Hi-Chew MINT: Grape Mint
This minty version of Hi-Chew candy offers an exquisite combination of grape and mint.
Hi-Chew MINT: Green Apple Mint
Another variation of Hi-Chew MINT features the green apple flavor enhanced by the refreshing mint.
COLLABORATION HI-CHEW
Hi-Chew has teamed up with other popular brands to create flavor mashups that candy fans are sure to enjoy. Most of these flavors are limited-edition and are hard to find, but they’re definitely worth the try!
PON Juice
This Hi-Chew candy is made with PON Juice, a popular orange juice brand in Japan. It has a juicy, concentrated flavor!
Morinaga Ren Milk
Morinaga’s condensed milk called Ren Milk is mixed with yummy fruit flavors like strawberry and banana.
Morinaga Milk Suppai-Chew Lemon
Want to enjoy the delicious taste of Hi-Chew Suppai-Chew as a drink? This Morinaga Milk drink is blended with the sweet and sour taste of Suppai-Chew lemon!
Kanjani∞
Hi-Chew and Kanjani Eight collaborated for a flavorful candy symphony! There’s the Kanjani∞ Festival Hi-Chew Assortment and the Mikanjani∞ that can be enjoyed by fans of this famous Japanese boy band.
Naniwa Danshi
Another famous boy band that collaborated with Hi-Chew is Naniwa Danshi. They’ve produced different commercials with the band and have even released a mango-flavored Naniwa Danshi Hi-Chew candy.
Chicchai Ossan
Chicchai Ossan is the unofficial mascot of Amagasaki City, Japan! This cute mascot is found on the packaging of Hi-Chew's limited edition flavor, “Kotatsu de Mikan” or Japanese Orange. This candy is the perfect treat to eat while warming your feet in a kotatsu!
Sunkist
Hi-Chew and Sunkist teamed up to bring the zestiest flavor party in town! Each new Hi-Chew flavor is made with concentrated Sunkist juice. There’s pink grapefruit, orange, peach, and pineapple!
Morinaga Chocoball
These are delicious caramel and strawberry-flavored chewy sweets from a collaboration of Morinaga’s two popular candies – Hi-Chew and Chocoball.
Fanta
This sweet collaboration turns your favorite chewy candy into a fizzy taste sensation! Each bite of the Hi-Chew x Fanta candy is like sipping on the coolest Fanta flavors like Grape, Orange, Honey Lemon, Yogurush, and even a Mystery Fanta flavor! This collab also features the Hiehie Hi-Chew which contains crushed ramune to deliver a cooling sensation.
Doraemon
In celebration of Morinaga’s 40th anniversary and Doraemon’s 35th anniversary, illustrations of this cute anime character are used in Hi-Chew packaging. Not only that but there’s also a Hi-Chew candy flavor inspired by Doraemon’s favorite food, dorayaki!
Snoopy
Another kawaii character that’s been featured in Hi-Chew candy is Snoopy! This collaboration is Morinaga’s 45th-anniversary project where candy fans can enjoy cute Hi-Chew packaging featuring the Peanuts gang. Special flavors are also included in this collaboration – Strawberry Vanilla Ice Cream, Fruit Tart, and Lemon Mousse!
DISCONTINUED FLAVORS
Some Hi-Chew flavors had their moment in the spotlight, but like almost every good thing, had come to an end. Although they’re no longer available in the market, let’s still have a look and try to remember which one you’ve tried!
Super Lemon
As if the acidity of regular lemons isn’t enough, Morinaga created this Hi-Chew candy with Super Lemon flavor. It takes sourness up a notch with its extra tang.
Sour Plum
This limited-time flavor has a balance of sourness and sweetness. The more you chew, the more the plum flavor spreads in your mouth!
Crushed Orange
This flavor is a delicious twist on the classic Hi-Chew orange flavor! What sets it apart is that it’s made with crushed orange pulps, which add to the refreshing taste.
Ripe Orange
This Hi-Chew variant is sweeter than regular mandarin oranges! Though some may say it tastes a bit like cough syrup, it still resembles the sweet and sour taste of orange fruit.
Gold Apple
This flavor captures the taste of ripe apples with a perfect balance of crisp freshness and natural sweetness. It’s made using real fruit juice from Jonagold apples.
Melting Peach
When it comes to flavor, this soft candy is all about the mellow sweetness and juiciness of white peaches. It even captures the texture of a melting peach since it’s softer than regular Hi-Chew!
Ripe Melon
This flavor strikes the perfect balance between aroma and sweetness, making it taste just like biting into a ripe melon. It also tastes sweeter than the real fruit, much like drinking melon milk!
Golden Mango
Hi-Chew mango features a rich sweet taste. It’s like a mix of mango and yogurt, which also has a hint of passion fruit. However, you might find a bit of a medicinal taste from this Hi-Chew candy.
Blueberry
This flavor is sweet and tangy, just like biting into a plump and ripe blueberry. It’s no longer sold in Japan, but it’s still available and very popular in Western countries.
Acerola
Acerola is a lovely red fruit from Barbados that’s a bit like a cherry. This Hi-Chew candy has the juice from acerola and gives a yummy, sweet, and tangy fruity taste that’s really refreshing.
Citrus
With this candy, you’ll discover refreshing flavors that are unique to citrus fruits like oranges and lemons! It features a satisfying sour taste.
Fruit Mint
Morinaga also enhanced the sweetness of fruit with a touch of freshness from mint! This Hi-Chew candy is a delicious blend of pineapple, apple, peach, and fresh mint herbs.
Lemon Vit. C
The vitamin C in this Hi-Chew candy adds a punch to the already sour lemons! This variant was Morinaga’s way to make their soft candy beneficial.
Apple with Honey
One more way to enjoy apple-flavored Hi-Chew is to make them sweeter than usual so this candy has added honey syrup.
Apricot & Peach
This Hi-Chew flavor came from the limited-edition Hi-Chew MIX where two types of sweet fruit flavors are blended.
W Grapefruit
This Hi-Chew is made with two types of grapefruit to double the goodness! It features the refreshing acidity of white grapefruit and the sweetness of pink grapefruit.
Hassaku
Hassaku orange is a Japanese citrus that’s similar to an orange but as big as a grapefruit. It’s used in this limited-edition Hi-Chew candy to achieve the citrusy sweet taste.
With a lot of flavors to choose from, Japanese Hi-Chew promises a flavor adventure for everyone. Whether you’re a fan of traditional fruit flavors or looking to explore more exotic tastes, Hi-Chew has something to offer. Which Hi-Chew is your favorite and which would you like to try?
If you want to join a flavor adventure, go ahead and grab a pack of Japanese Hi-Chew from our big Hi-Chew collection!