Try these juicy watermelon flavored chewy candies and you will fall in love with them! They even have the colors of the real watermelons! In 1975 Morinaga introduced a new fruit-flavored candy called Hi-Chew, which have since become a cultural icon in Japan. Their goal was to create an irresistible candy which at first and feels and tastes like chewing gum but becomes softer and softer after chewing. Hi-Chew candies are much juicier and fruity than regular candies. Try it and you will know!